Sunrise
Sunrise is a social media brand that I have created as my BFA Capstone Project. It focused on the negative impacts that social media has on mental health across the United States, and encourages viewers to take a break and put their phone down. Along with the Instagram page, I have created a color palette, logo, gradients, website presence, branded merchandise, and a custom QR code.
Logo
When creating this logo, I had the idea of sun rays in mind. I wanted to portray them in an abstract way, but also make sure there were no edges or corners that were too rough, as it wouldn’t fit well with the meaning behind the brand. I chose a color palette based off of the stages of a sunrise, paired with the blue of the sky surrounding.
GRADIENTS
